近期電商界的熱話必定和Instagram 有關!事源Instagram 大舉進攻網店市場,並推出不少購物功能,例如「產品標籤」、「IG結帳」等功能,目標是為Instagram 用戶創造出更方便流暢的消費體驗,讓用戶彷彿走進實際店般,瀏覽各項熱銷商品。事不宜遲,立即介紹Instagram的強大購物功能。

顧客在哪裡看見 IG Shop 的購物帖子?

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如果顧客本來就有追蹤你的IG店,他們可以直接可以在他們 Instagram 的追蹤頁面,看見你的購物帖子。

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顧客可以在「搜尋與探索」頁面中按「商店」/「Shop」,然後他們就可以直接看見所有已加「產品標註」的購物帖子。

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如果顧客對你的商店或產品有興趣,並追蹤了你的IG店或收藏了你IG店的產品,那他們就可以在「你追蹤的品牌」Brands you Follow /「我的收藏 – 購物」Saved – Shopping 看見你的購物帖子。

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IG Shop 店主必用4大 IG Shopping功能

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產品標籤

Product Tag

有產品標籤的帖子在相片的左下角會出現「購物袋圖示」(Shopping Bag Icon)。當Instagram 用戶點擊相片後,相片就會自動出現「產品標籤」即Product Tag,當中會包括 1) 產品名稱 2) 產品價格

!注意事項!
商戶要留意在標註「產品標籤」時,標籤與標籤之間要留有一定位置,否則會有機會出現顧客點擊「產品標籤」後,標籤重疊的情況!

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產品說明

Product Description

當Instagram 用戶點擊「產品標籤」後,就會跳至產品頁面,顧客可以在「產品說明」中,得悉更多有關心儀產品的資訊,例如產品的成份,生產地,尺寸……

!注意事項!
商戶應避免在「相片貼文」和「產品說明」使用相同的內文。試回想整個IG 用戶體驗過程,顧客首先看見你IG店的帖子並感興趣,才會點擊「產品標籤」、「產品說明」,藉以了解更多產品的細節。因此,「相片貼文」和「產品說明」在內容上的功能是完全不同!在「相片貼文」中,你可以提出你的產品如何能滿足目標客戶的需求,而「產品說明」則展示更多產品細節,強化目標客戶對你產品的理解和興趣。

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其他功能

Other Functions

另外,當顧客點擊「產品標籤」後,在產品頁面中,除了有「產品說明」外,亦有功能方便IG 用戶瀏覽商家各項熱銷產品!
1. 「包含此商品的貼文」Posts with this item
同一商戶的同一產品的其他貼文

2. 「一起設為精選」Featured together
同一貼文中,其他有「產品標籤」的產品

3. 「更多商店的貼文」More posts
同一商戶的其他貼文

4. 「更多來自此商店的產品」More from this shop
同一商戶的其他產品

!注意事項!
這幾項功能令IG 用戶可以更方便瀏覽商家各項熱銷產品的相片帖子,因此對IG 店主來說訂立一個統一鮮明的貼文風格相比以前變得更為重要!

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結賬

Checkout

雖然Instagram 已開通結賬功能(Instagram Checkout) ,即是IG用戶不需要再由IG轉跳至商戶的網頁或App ,都可以直接完成結帳程序完成購買流程!

!注意事項!
但目前這功能暫時只開放予大型品牌使用,並且只有美國的Instagram用戶才有機會一嘗IG結賬功能,但相信Instagram極有機會把結賬功能擴展至世界各地。

了解更多:Instagram 增設IG Shop 結帳功能!

若您是希望使用Instagram 結帳功能的香港IG 店主,並且希望在結帳功能擴展至香港時,第一時間收到「Instagram 官方通知」,請前往 Instagram 官方網站填寫表格。

若你是IG 店主想使用以上提到的各項Instagram購物功能,你必須符合以下條件:

1. 你必須擁有 Instagram 商業帳戶。您的 Instagram 普通帳戶需要切換成商業帳戶即Instagram Business Account。
2. 你必須擁有Facebook 專頁。 您的 Instagram 商業帳戶必須與你的Facebook 專頁以及 Facebook 目錄連結。
3. 你的IG 店只能銷售實體產品。 換言之,Instagram 購物帖子不能推廣服務,例如會計、保險、健康美容療程、機票酒店住宿預訂票……另外,有部分產品Instagram 是禁止銷售,詳細資料可以向我們的顧問查詢。

還有更多問題?在以下留言版告訴我們吧!

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160 Comments

  • Dear Homen,

    Our team has sent an email to you about this situation, please kindly check!

    Diamond Digital Marketing Team

  • Hi,
    I have my IG business account and also linked to facebook. However, I still couldn’t finish the application of IG shopping because of the verification. May I know how to solve it?
    Thanks!

  • Dear Anita,

    Our team has sent an email to you about this situation, please kindly check!

    Diamond Digital Marketing Team

  • Hello,

    I have my IG business account and linked to FB Page. My account is active both in Hong Kong and Taiwan. However, I can set up the IG shopping function. May I know how to solve it? Thanks.

  • Dear Christy,

    Our team has sent an email to you about this situation, please kindly check!

    Diamond Digital Marketing Team

  • Dear Louise,

    Our team has sent an email to you about this situation, please kindly check!

    Diamond Digital Marketing Team

  • Hi! Same problem. Connected fb, created catalogue, have IG business account bunt unable to see the shipping bag icon on the photo.

    Please help

  • Hi,

    I have the same situation as the above cases. Connected FB page, catalog and it business account, but it shows my current location is not eligible for the IG shopping function when I apply the function in the Instagram app.

    How can I solve it? Thank you

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