2019 香港社交媒體最新資訊

2020年，香港社交媒體 (Social Media) 百花齊放，即時通訊 (Instant Messenger)和社交平台 (Social Platform) 界線越見模糊。加上交易功能和交談經濟 (Conversation Commerce) 的興起，由B2B 到B2C ，又或是薄利多銷以致一命救全家的大生意，均進入戰國混戰局面。當Startup 到MNC都在留意 Digital Marketing 最新消息的時候，到底在香港這個細小卻又碎片化的市場，最後誰人可以指點江山?

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2019 香港電子商貿

香港社交媒體千變萬化，最後萬劍歸宗，那怕LIKE數再多，還是離不開把流量變現金這個事實。如何把Social Media 的Impression 變為Conversion, 無論是E commerce 平台的功能，又還是CRM的整合，以致電子支付方法的基建，均是環環相扣，缺一不可。加上香港多種電子支付方式紛紛加入戰團，電子錢包搶佔市場，到底怎樣才可以在混沌中挖出並整合大數據找出真相?

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2019 香港SEO和SEM

2020年的香港，是Content Marketing 最好的年代，也是Content Marketing 最壞的年代。寫文章，種Keywords關鍵字，既要配合GOOGLEBOT的SEO法則，又要有多媒體去留住目標受眾的眼球，這像是跟阿里士多德討論浪漫一樣矛盾。速食年代，老闆客戶們都在講求SEM快狠準的時候，怎樣說服他們，路遙知馬力地去做Search Engine Optimization?

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2019 數碼營銷業界分享

香港數碼營銷廣告行業總額在2年前(2017)首次超過傳統廣告行業，達HKD$35.1億。(同期傳統廣告行業總額為HKD$33.5億。摘錄自SCMP)。

數碼營銷人力市場求才若渴，JobsDB,Monster 或 Indeed 等網上招聘平台上Digital Marketing相關的職位每每數以百計。由於數碼營銷職位需要的技能往往跨越各種知識範疇，電腦、市場學、多媒體設計、數據分析，以致各種不同的社交平台均要精通，但同時由於行業發展太快，傳統正規教育課程設計已跟不上行業發展，以致數碼營銷的人才供求間出現裂縫。

時勢造英雄，同底怎樣能夠捕捉這個大時代的裂縫，投身數碼營銷行業闖出一片天?

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