Survey - #82007 - Brand Strategy | Diamond Digital Marketing Agency In Hong Kong

Survey - #82007 Brand Strategy

- Step 1 of 3

WHY YOU FILL THIS FORM

Provide to us the relevant information for Brand Strategy Formation purpose.

HOW TO USE THIS FORM

1. You will receive the summary of what you have filled immediately after you have submitted the form. In case you find you fill in something wrongly, simply click the "Go Back" button in the top left corner of the browser. You will find all the value you wrote are still inside the field.

2. If there are too many information that you cannot fill in the form in one time, you can submit the information of your company by separating as many entries as you want.

3. Fill in only the blank that you think is relevant to you.

FORM INDEX

[A] Required Information
[B] Current Status - Branding Materials
[C] Brand Characters

[A] Required Information

One Company may have Many Brand. Please create a New Entry for EACH Brand.

[A.1] Company Name *

Company Name which the filling information is relating to.

[A.2] Filler Full Name *

Full Name of the person who fill in this form

[A.3] Filler Email *

The Email of the person who fill in this form

[B] Current Status - Branding Materials

Please create a new entry for EACH Brand.

[B.1] Company Name - Trad. Chinese

- How call people your Company in daily life in Chinese
- This Company Name will be shown in the marketing materials.

[B.1] Company Name - English

- How call people you in daily life in English
- This Company Name will be shown in the marketing materials.

[B.1] Brand Name - Trad. Chinese

- How call people you in daily life in Chinese
- This Brand Name will be shown in the marketing materials.

[B.2] Brand Name - English

- How call people you in daily life in English
- This Brand Name will be shown in the marketing materials.

[B.3] Upload Your Brand Guideline

Support Format : PDF | DOC | DOCX | ZIP.

Example of an Brand Guideline :
https://brand.berkeley.edu/wp-content/uploads/2016/10/UCB-Brand-Guidelines_FINAL_small.pdf

[B.4] Upload Your Brand Logo

Support Format : PDF | EPS | PSD | JPEG | JPG | PNG | ZIP

It is preferable to be a EDITABLE EPS | PSD format. If no, please upload what you have on hand to us.
If you have more than 1 file or logo version to upload, you can zip it or provide us the download link at [B.16]

[B.5] Upload Your Brand Font Type

Support Format : OTF | TTF | FNT | ZIP

If you have more than 1 file to upload, you can zip it or provide us the download link at [B.16]

[B.6] Brand Chinese Font Family | Type(s) Name

If you don't have the Font Type(s) File(s), or if the Font Type is common, please provide us the (i) Font Type Family(s) and (ii) Font Type Name(s).

[B.7] Brand English Font Family | Type(s) Name

If you don't have the Font Type(s) File(s), or if the Font Type is common, please provide us the (i) Font Type Family(s) and (ii) Font Type Name(s).

[B.8] Brand Primary Color 1 - RGB

[B.9] Brand Primary Color 2 - RGB

[B.10] Brand Primary Color 3 - RGB

[B.11] Brand Primary Color 1 - HEX

[B.12] Brand Primary Color 2 - HEX

[B.13] Brand Primary Color 3 - HEX

[B.14] Brand Auxiliary Color 1 - RGB

[B.15] Brand Auxiliary Color 2 - RGB

[B.16] Brand Auxiliary Color 3 - RGB

[B.17] Brand Auxiliary Color 1 - HEX

[B.18] Brand Auxiliary Color 2 - HEX

[B.19] Brand Auxiliary Color 3 - HEX

[B.20] Brand Slogan | Tagline - Chinese

[B.21] Brand Slogan | Tagline - English

[B.22] Logo | Font Placements

Name Card
Website
Email Signature
Social Media Profile
Printed Ads - A3 or below
Printed Ads - Outdoor

Where do you think you will use the Logo and Font of your Brand.

[B.23] Language to use in Social Media

Simplified Chinese - Written
Traditional Chinese - Written
Cantonese
English - Written
English - Spoken

[B.24] Language to use in Website

Simplified Chinese - Written
Traditional Chinese - Written
Cantonese
English - Written
English - Spoken

[B.25] Language to use in Printed Materials

Simplified Chinese - Written
Traditional Chinese - Written
Cantonese
English - Written
English - Spoken

[B.26] Any Other URL of Materials

If you have any other materials that want to provide to us by, please provide the download URL (e.g. Google Drive | Dropbox URL) with associating Access Rights.

[C] Brand Characters

1. Current : What do you or your client think of your Brand .
2. Expected : What do you expect your client to think of your Brand in the future.

Please rate each of the Brand Character below. This is NOT the case that the more star the better.
- [1] Star means your Brand Image trend to the Description in left (e.g. [Down To Earth])
- [5] Star means your Brand Image trend to the Description in right. (e.g. [Elegant])
- [0] Star means not applicable

[Down To Earth] vs [Elegant] - Current