近期電商界的熱話必定和Instagram 有關!事源Instagram 大舉進攻網店市場,並推出不少購物功能,例如「產品標籤」、「IG結帳」等功能,目標是為Instagram 用戶創造出更方便流暢的消費體驗,讓用戶彷彿走進實際店般,瀏覽各項熱銷商品。事不宜遲,立即介紹Instagram的強大購物功能。

顧客在哪裡看見 IG Shop 的購物帖子?

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如果顧客本來就有追蹤你的IG店,他們可以直接可以在他們 Instagram 的追蹤頁面,看見你的購物帖子。

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顧客可以在「搜尋與探索」頁面中按「商店」/「Shop」,然後他們就可以直接看見所有已加「產品標註」的購物帖子。

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如果顧客對你的商店或產品有興趣,並追蹤了你的IG店或收藏了你IG店的產品,那他們就可以在「你追蹤的品牌」Brands you Follow /「我的收藏 – 購物」Saved – Shopping 看見你的購物帖子。

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IG Shop 店主必用4大 IG Shopping功能

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產品標籤

Product Tag

有產品標籤的帖子在相片的左下角會出現「購物袋圖示」(Shopping Bag Icon)。當Instagram 用戶點擊相片後,相片就會自動出現「產品標籤」即Product Tag,當中會包括 1) 產品名稱 2) 產品價格

!注意事項!
商戶要留意在標註「產品標籤」時,標籤與標籤之間要留有一定位置,否則會有機會出現顧客點擊「產品標籤」後,標籤重疊的情況!

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產品說明

Product Description

當Instagram 用戶點擊「產品標籤」後,就會跳至產品頁面,顧客可以在「產品說明」中,得悉更多有關心儀產品的資訊,例如產品的成份,生產地,尺寸……

!注意事項!
商戶應避免在「相片貼文」和「產品說明」使用相同的內文。試回想整個IG 用戶體驗過程,顧客首先看見你IG店的帖子並感興趣,才會點擊「產品標籤」、「產品說明」,藉以了解更多產品的細節。因此,「相片貼文」和「產品說明」在內容上的功能是完全不同!在「相片貼文」中,你可以提出你的產品如何能滿足目標客戶的需求,而「產品說明」則展示更多產品細節,強化目標客戶對你產品的理解和興趣。

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其他功能

Other Functions

另外,當顧客點擊「產品標籤」後,在產品頁面中,除了有「產品說明」外,亦有功能方便IG 用戶瀏覽商家各項熱銷產品!
1. 「包含此商品的貼文」Posts with this item
同一商戶的同一產品的其他貼文

2. 「一起設為精選」Featured together
同一貼文中,其他有「產品標籤」的產品

3. 「更多商店的貼文」More posts
同一商戶的其他貼文

4. 「更多來自此商店的產品」More from this shop
同一商戶的其他產品

!注意事項!
這幾項功能令IG 用戶可以更方便瀏覽商家各項熱銷產品的相片帖子,因此對IG 店主來說訂立一個統一鮮明的貼文風格相比以前變得更為重要!

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結賬

Checkout

雖然Instagram 已開通結賬功能(Instagram Checkout) ,即是IG用戶不需要再由IG轉跳至商戶的網頁或App ,都可以直接完成結帳程序完成購買流程!

!注意事項!
但目前這功能暫時只開放予大型品牌使用,並且只有美國的Instagram用戶才有機會一嘗IG結賬功能,但相信Instagram極有機會把結賬功能擴展至世界各地。

了解更多:Instagram 增設IG Shop 結帳功能!

若您是希望使用Instagram 結帳功能的香港IG 店主,並且希望在結帳功能擴展至香港時,第一時間收到「Instagram 官方通知」,請前往 Instagram 官方網站填寫表格。

若你是IG 店主想使用以上提到的各項Instagram購物功能,你必須符合以下條件:

1. 你必須擁有 Instagram 商業帳戶。您的 Instagram 普通帳戶需要切換成商業帳戶即Instagram Business Account。
2. 你必須擁有Facebook 專頁。 您的 Instagram 商業帳戶必須與你的Facebook 專頁以及 Facebook 目錄連結。
3. 你的IG 店只能銷售實體產品。 換言之,Instagram 購物帖子不能推廣服務,例如會計、保險、健康美容療程、機票酒店住宿預訂票……另外,有部分產品Instagram 是禁止銷售,詳細資料可以向我們的顧問查詢。

還有更多問題?在以下留言版告訴我們吧!

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