近期電商界的熱話必定和Instagram 有關!事源Instagram 大舉進攻網店市場,並推出不少購物功能,例如「產品標籤」、「IG結帳」等功能,目標是為Instagram 用戶創造出更方便流暢的消費體驗,讓用戶彷彿走進實際店般,瀏覽各項熱銷商品。事不宜遲,立即介紹Instagram的強大購物功能。

顧客在哪裡看見 IG Shop 的購物帖子?

1

方法一

如果顧客本來就有追蹤你的IG店,他們可以直接可以在他們 Instagram 的追蹤頁面,看見你的購物帖子。

2

方法二

顧客可以在「搜尋與探索」頁面中按「商店」/「Shop」,然後他們就可以直接看見所有已加「產品標註」的購物帖子。

3

方法三

如果顧客對你的商店或產品有興趣,並追蹤了你的IG店或收藏了你IG店的產品,那他們就可以在「你追蹤的品牌」Brands you Follow /「我的收藏 – 購物」Saved – Shopping 看見你的購物帖子。

IG Shop 店主必用4大 IG Shopping功能

產品標籤

Product Tag

有產品標籤的帖子在相片的左下角會出現「購物袋圖示」(Shopping Bag Icon)。當Instagram 用戶點擊相片後,相片就會自動出現「產品標籤」即Product Tag,當中會包括 1) 產品名稱 2) 產品價格

!注意事項!
商戶要留意在標註「產品標籤」時,標籤與標籤之間要留有一定位置,否則會有機會出現顧客點擊「產品標籤」後,標籤重疊的情況!

產品說明

Product Description

當Instagram 用戶點擊「產品標籤」後,就會跳至產品頁面,顧客可以在「產品說明」中,得悉更多有關心儀產品的資訊,例如產品的成份,生產地,尺寸……

!注意事項!
商戶應避免在「相片貼文」和「產品說明」使用相同的內文。試回想整個IG 用戶體驗過程,顧客首先看見你IG店的帖子並感興趣,才會點擊「產品標籤」、「產品說明」,藉以了解更多產品的細節。因此,「相片貼文」和「產品說明」在內容上的功能是完全不同!在「相片貼文」中,你可以提出你的產品如何能滿足目標客戶的需求,而「產品說明」則展示更多產品細節,強化目標客戶對你產品的理解和興趣。

其他功能

Other Functions

另外,當顧客點擊「產品標籤」後,在產品頁面中,除了有「產品說明」外,亦有功能方便IG 用戶瀏覽商家各項熱銷產品!
1. 「包含此商品的貼文」Posts with this item
同一商戶的同一產品的其他貼文

2. 「一起設為精選」Featured together
同一貼文中,其他有「產品標籤」的產品

3. 「更多商店的貼文」More posts
同一商戶的其他貼文

4. 「更多來自此商店的產品」More from this shop
同一商戶的其他產品

!注意事項!
這幾項功能令IG 用戶可以更方便瀏覽商家各項熱銷產品的相片帖子,因此對IG 店主來說訂立一個統一鮮明的貼文風格相比以前變得更為重要!

結賬

Checkout

雖然Instagram 已開通結賬功能(Instagram Checkout) ,即是IG用戶不需要再由IG轉跳至商戶的網頁或App ,都可以直接完成結帳程序完成購買流程!

!注意事項!
但目前這功能暫時只開放予大型品牌使用,並且只有美國的Instagram用戶才有機會一嘗IG結賬功能,但相信Instagram極有機會把結賬功能擴展至世界各地。

了解更多:Instagram 增設IG Shop 結帳功能!

若您是希望使用Instagram 結帳功能的香港IG 店主,並且希望在結帳功能擴展至香港時,第一時間收到「Instagram 官方通知」,請前往 Instagram 官方網站填寫表格。

若你是IG 店主想使用以上提到的各項Instagram購物功能,你必須符合以下條件:

1. 你必須擁有 Instagram 商業帳戶。您的 Instagram 普通帳戶需要切換成商業帳戶即Instagram Business Account。
2. 你必須擁有Facebook 專頁。 您的 Instagram 商業帳戶必須與你的Facebook 專頁以及 Facebook 目錄連結。
3. 你的IG 店只能銷售實體產品。 換言之,Instagram 購物帖子不能推廣服務,例如會計、保險、健康美容療程、機票酒店住宿預訂票……另外,有部分產品Instagram 是禁止銷售,詳細資料可以向我們的顧問查詢。

還有更多問題?在以下留言版告訴我們吧!

想知道更多Instagram Shop?

158 Comments

  • Wanna know whether IG shop function is available for HK account or not.
    We have business account & also set up catalogue function in FB, but don’t have this function.

  • Yes IG Shop available in Hong Kong but it does not support Payment (i.e. The visitor will be diverted to your website after they clicked your product in IG shop).

    If you have already setup the Catelogue in FB , I wonder if you have linked up your FB with your IG account.

    Feel free to discuss via info@diamonddm.com.hk

  • Hi, I have an IG business account, have linked the FB to IG, have set up the catalogue. But didn’t see shopping function in settings and can’t submit for review. What should I do?

  • Hi, I have an IG business account, have linked the FB to IG, have set up the catalogue. But didn’t see shopping function in settings and can’t submit for review. What should I do?

  • Hello, I have an IG business account, have linked the FB to IG, have set up the catalogue. But didn’t see shopping function in settings and can’t submit for review. What should I do?

    same question, and I have checked Instagram Shopping still not available in Hong Kong.

  • HI, we have an IG business account, have linked the FB to IG, have set up the catalogue, and the catalogue connected to IG approved business account as well. The catalogue unable to to sync between FB and IG, and we can’t tag product on IG.
    What should I do?

  • Wanna ask why on 使用案例page, when I press 連結你的 Instagram 商業檔案 button, it then says my IG account 未獲批准使用 Instagram 購物功能? I have already followed all the instruction.

    Thankyou so much.

  • Hello, we have an IG business account, which has linked to FB and has set up a catalogue, but the catalogue cannot connect to my IG profile. It says it’s not eligible for Instagram Shopping since it’s not available in my region. What should I do?

  • Hello, when I tried to connect my catalog to my instagram profile it says it’s not available in my region hence it’s not eligible for Instagram shopping. What should I do?

  • Hello, I have an IG business account, have linked the FB to IG, have set up the catalogue. And the IG Shopping function have been approved. But didn’t see shopping function in settings. What should I do?

  • Hello, I have an IG business account, have linked the FB, have set up the catalogue. And the IG Shopping function has been approved. But didn’t see shopping function in settings and can’t tag products at IG. What should I do?

  • Hi Sophie,

    If you are talking about the “Payment” function, Hong Kong Region is not eligible to this function in this moment.
    If you are simply talking about the “Tagging Production” function in IG, you have to find an Authorized IG Partner for you to apply for this function.

    Our staff will contact you soon. Thanks

  • “Tagging Production” function in IG, you have to find an Authorized IG Partner for you to apply for this function. Can you help me ?

  • Dear Arnie

    Our Team has sent email to you already, please kindly check it.

    Diamond Digital Marketing Team

  • Hello, I have an IG business account, have linked the FB to IG, have set up the catalogue. But didn’t see shopping function in settings and can’t submit for review. What should I do?

  • Hi, I’m in the same situation as most people here. Got an IG business account, linked the FB to IG andhave set up the catalogue. But didn’t see shopping function. Can you help? Thank you

  • Dear Rod

    Our team has sent you an email about this situation, please check it.

    Diamond Digital Marketing Team

  • Hello, I would like to enable instagram shopping but I cannot connect my IG business account with my Facebook catalogue, because the function is currently not available in Hong Kong. Would you be able to share some tips and advice? Thanks!

  • Hi,

    i have business instagram and facebook page everything ready, but it said Hong kong are not available for ig shop. How can I set up that?

  • Hi, I have the same issue here. It shows “Intagram Shopping isn’t available in your region.” when I am setting up on Catalogue Manager. How can I set up as a Hong Kong business account?

  • Hi,

    i have business instagram and facebook page everything ready, but it said Hong kong are not available for ig shop. How can I set up that?

  • Hi, I can’t use the shoppable tag even I followed all the instructions. HK should be available as I checked Instagram page, it is available in “managed partner”, what does it mean? How do I get the shoppable tag?

  • Hi there, thanks for your reply. I didn’t find anything in my inbox / spam mailbox. Could you please re-send and let me know the sender email? Thanks!

    Helen

  • Hi,

    Would like to know more about the IG “Tagging Production” function application.
    Please contact me, thank you!

  • Hi, I’m in the same situation as most people here. Got an IG business account, linked the FB to IG andhave set up the catalogue. But didn’t see shopping function. Can you help? Thank you

  • Hi, I have an IG business account, have linked the FB to IG, have set up the catalogue. But didn’t see shopping function in settings and can’t submit for review. What should I do?

  • Hi,

    I have the same issue. My instagram business account has met all the requirement yet still fail to use the shopping tag function. Grateful for your help and contact me via email!

    Thank you.

  • Hi, I have an IG business account, have linked the FB to IG, have set up the catalogue. But when I want to connect Catalogue with IG. It shows that the function is not available in my region. What should I do? Is this function available in HK? Thanks

  • Hi, I’m in the same situation as most people here. Got an IG business account, linked the FB to IG andhave set up the catalogue. But didn’t see shopping function. Can you help? Thank you

  • Dear Karen,

    Our Team has already sent you an email, please kindly check it.

    Diamond Digital Marketing Team

  • Dear Sylvia

    Our team has already sent email to you, please check it.

    Diamond Digital Marketing Team

  • Hi, I have same issue as most people here. I have IG business account, and linked to the FB catalogue. But FB shows “Instagram Shopping isn’t available in your region”, would like to know what should I do to activate it ? Thank you.

  • Hi, I’m in the same situation as most people here. Got an IG business account, linked the FB to IG and have set up the catalogue. But didn’t see shopping function. Can you help? Thank you

  • Hi, I’m in the same situation as most people here. Got an IG business account, linked the FB to IG andhave set up the catalogue. But didn’t see shopping function. Can you help? Thank you

  • Hi, I’m in the same situation as most people here. Got an IG business account, linked the FB to IG and set up the catalogue. But didn’t see shopping function. Can you help? Thank you.

  • Hi, I’m in the same situation as most people here. Got an IG business account, linked the FB to IG andhave set up the catalogue. But didn’t see shopping function. Can you help? Thank you

  • Dear Wai Lan

    Our team has already sent you an email, please kindly check it, thanks.

    Diamond Digital Marketing Team

  • Hi, I’m in the same situation as most people here. Got an IG business account, linked the FB to IG and set up the catalogue. But didn’t see shopping function. Can you help? Thank you.

  • Hi, i have similar issue with the above questions. Have linked my Facebook and IG account to Shopify and shopfy said this function is not supported in HK. Not able to activate it, would be great to get your help!

    Thanks.

  • Hi, I’m in the same situation as most people here. Got an IG business account, linked the FB to IG andhave set up the catalogue. But didn’t see shopping function.

    I just leave a comment before but didn’t got the email , thanks

  • Hi, I’m in the same situation as most people here. Got an IG business account, linked the FB to IG and have set up the catalogue. But didn’t see shopping function. Can you help? Thank you

    Shopify automatics updates the facebook catalog too.
    Please help

    Thank you

  • Hi, I’m in the same situation as most people here. Got an IG business account, linked the FB to IG and have set up the catalogue. But didn’t see shopping function. Can you help? Thank you

  • Hi, I would like to enable Instagram shopping too. I have connected the IG business account with the Facebook page, then I should update the address and phone number info on the Shopify store. Is the function now available in HongKong? Or what can I do? Can you help? Thank you!

  • Dear Crystal

    Our team has already sent you an email, please check it.

    Diamond Digital Marketing Team

  • Hi, I’m in the same situation as most people here. Got an IG business account, linked the FB to IG and set up the catalogue. But didn’t see shopping function. Do I have to get approval from IG prior having the shopping function? Can you help? Thank you.

  • Hello, I would like to enable Instagram shopping. I have connected our IG business account with the Facebook page, then I should update the address and phone number info on the Shopify store. Is the function now available in HongKong now? Or what can I do? Could you guys please help? Thank you!

  • Hi, I’m in the same situation as most people here. Got an IG business account, linked the FB to IG andhave set up the catalogue. But didn’t see shopping function. Can you help? Thank you

  • Hi, I’m in the same situation as most people here. Got an IG business account, linked the FB to IG and set up the catalogue. But didn’t see shopping function. Can you help? Thank you.

  • Hi, I’m in the same situation as most people here. Got an IG business account, linked the FB to IG and set up the catalogue. But didn’t see shopping function. Can you help? Thank you.

  • Hi, I’m in the same situation as most people here. Got an IG business account, linked the FB to IG and set up the catalogue. But didn’t see shopping function. Can you help? Thank you.

  • Hi, I m encountering the same situation as most of the above in here. Can you give me some help? thank you!

  • Hi, I’m in the same situation as most people here. Got an IG business account, linked the FB to IG and set up the catalogue. But didn’t see shopping function.
    It won’t let me register.
    Can you help? Thank you.

    My IG is @ginyudesign

  • Hello, I have everything set up but it says it’s not available in my regioN

    May I ask if you can give me some help! Thank you

  • Hi, I have an IG business account, have linked the FB to IG, have set up the catalogue. But didn’t see shopping function in settings and can’t submit for review. What should I do?

  • Hi, I have same issue as most people here. I have IG business account, and linked to the FB catalogue. But FB shows “Instagram Shopping isn’t available in your region”, would like to know what should I do to activate it ? Feel free to email me.

  • Hi, I’m in the same situation as most people here. I got an IG business account, linked the FB to IG and set up the catalogue. I see the shopping function. However, IG told me that “your instagram professional account must be in a market where Instagram Shopping Centre is available” and did not let me to set up. Can you help? Thank you.

  • Hi, I have uploaded my products to Facebook Catalog Manager and linked to my Instagram business account. But I can not find any shopping functions in my Instagram app. Please give me some suggestions. Many thanks.

  • Dear LT

    Our team has sent you an email regarding to this situation, please kindly check it.

    Diamond Digital Marketing Team

  • Dear Ryan

    Our team has sent you an email regarding to this situation, please kindly check it.

    Diamond Digital Marketing Team

  • Dear Mini Yeung

    Our team has sent you an email regarding to this situation, please kindly check it.

    Diamond Digital Marketing Team

  • Dear Jay

    Our team has sent you an email regarding to this situation, please kindly check it.

    Diamond Digital Marketing Team

  • Dear Logan

    Our team has sent you an email regarding to this situation, please kindly check it.

    Diamond Digital Marketing Team

  • Dear Joshua

    Our team has sent you an email regarding to this situation, please kindly check it.

    Diamond Digital Marketing Team

  • Dear Moon

    Our team has sent you an email regarding to this situation, please kindly check it.

    Diamond Digital Marketing Team

  • Dear Evan

    Our team has sent you an email regarding to this situation, please kindly check it.

    Diamond Digital Marketing Team

  • Dear Eric

    Our team has sent you an email regarding to this situation, please kindly check it.

    Diamond Digital Marketing Team

  • Dear Luis

    Our team has sent you an email regarding to this situation, please kindly check it.

    Diamond Digital Marketing Team

  • Dear Jasmine

    Our team has sent you an email regarding to this situation, please kindly check it.

    Diamond Digital Marketing Team

  • Dear Hiu Kwan

    Our team has sent you an email regarding to this situation, please kindly check it.

    Diamond Digital Marketing Team

  • Dear Kristy

    Our team has sent you an email regarding to this situation, please kindly check it.

    Diamond Digital Marketing Team

  • Dear Sophia

    Our team has sent you an email regarding to this situation, please kindly check it.

    Diamond Digital Marketing Team

  • Dear Vivien

    Our team has sent you an email regarding to this situation, please kindly check it.

    Diamond Digital Marketing Team

  • I have linked up IG and FB business page and set up product catalogs and FB pixels. It seems I have done all requirements of IG shopping function. Unfortunately, I still can’t apply for shopping function.

  • Hi
    I have all the settings done with catalog and products in facebook page.
    When it comes to application for review to add shopping tagging functions it says my ig acc not in the support region what does it mean by managed client for Hong Kong?
    Appreciate if you would help out.
    Thanks

  • Dear Benedict,

    Our team has sent you an email about this situation, please kindly check it.

    Diamond Digital Marketing Team.

  • Dear Fanny,

    Our team has sent you an email about this situation, please kindly check it.

    Diamond Digital Marketing Team.

  • Dear Anson,

    Our team has sent you an email about this situation, please kindly check it.

    Diamond Digital Marketing Team.

  • Dear Eric,

    Our team has sent you an email about this situation, please kindly check it.

    Diamond Digital Marketing Team.

  • Dear Michelle,

    Our team has sent you an email about this situation, please kindly check it.

    Diamond Digital Marketing Team.

  • Dear Sophia,

    Our team has sent you an email about this situation, please kindly check it.

    Diamond Digital Marketing Team.

  • I am in HK. I have already set up FB catalog and connected my business FB to the business IG, but when I sign up for IG shopping, the system said that my current location is not eligible for the IG shopping function??? So confused…….

  • have IG business account, and linked to the FB catalogue. But FB shows “Instagram Shopping isn’t available in your region”, would like to know what should I do to activate it ?

    –> same question, would you please let me know

  • Hi there,

    FB shows “Instagram Shopping isn’t available in your region”, would like to know what should I do to activate it ? Feel free to email me.

  • Dear Cody

    Our team has sent email to you about this situation, please check it!

    Diamond Digital Marketing Team

  • Dear Georgia

    Our team has sent email to you about this situation, please kindly check it!

    Diamond Digital Marketing Team

  • Dear Coral

    Our team has sent email to you about this situation, please kindly check it.

    Diamond Digital Marketing Team

  • Hello, I am based in Hong Kong I have connected FB page to instagram business already, i have also created my catalouge, but on the Instagram App says “Instagram Shopping is not available for your market” after I click submit for review.

    Can you please share why?

    Thanks.

  • Hi, I have an IG business account, have linked the FB to IG, have set up the catalogue. But didn’t see shopping function in settings and can’t submit for review. What should I do?

  • Hi,

    i have business instagram and facebook page, i want to enable Instagram shopping (no need payment) but seems Hong kong is not available for that function? Is there anyway I can set it up?

  • Hi, I am from HK and I have already set up FB catalog and connected my business FB to the business IG, and I do want to activate the shopping function on IG, but, the system said that my current location is not eligible for the IG shopping function, could you offer me some solutions for my business? Thank you!

  • “Tagging Production” function in IG, you have to find an Authorized IG Partner for you to apply for this function. Can you help me ?

  • Hi,

    I have a facebook and instagram business page and business manager as well as a catalogue. I am trying to make my IG shoppable but having some issues as it says its not available. Can you please help ?Thank you!

  • Hi,

    I have linked up my instagram with facebook page but still unable to use the product tag function, can you please share your experience?

  • Dear Pan,

    Our team has sent an email to you about this situation, please kindly check it!

    Diamond Digital Marketing Team

  • Dear Astrid,

    Our team has sent an email to you about this situation, please kindly check it!

    Diamond Digital Marketing Team

  • Dear Edman,

    Our team has sent an email to you about this situation, please kindly check it!

    Diamond Digital Marketing Team

  • Dear Bertha,

    Our team has sent email to you about this situation, please kindly check it.

    Diamond Digital Marketing Team

  • Dear Shahina,

    Our team has sent an email to you about this situation, please kindly check it!

    Diamond Digital Marketing Team

  • Dear Amy,

    Our team has sent an email to you about this situation, please kindly check it!

    Diamond Digital Marketing Team

  • Hi,
    I need help with the shopping tag function as well, I have an IG business account, linked to FB shop and Shopify store…. still cannot access this function.
    It will be great if you can contact me and let me know how you can help.
    Thanks!

  • Dear Sophia,

    Our team has sent an email to you about this situation, please kindly check it!

    Diamond Digital Marketing Team

  • Hi, I’m in the same situation as most people here. Got an IG business account, linked the FB to IG and have set up the catalogue. But didn’t see shopping function. Can you help? Thank you

  • Hi,

    I have the same situation as the above cases. Connected FB page, catalog and it business account, but it shows my current location is not eligible for the IG shopping function when I apply the function in the Instagram app.

    How can I solve it? Thank you

  • Hi
    I have all the settings done with catalog and products in facebook page.
    When it comes to application for review to add shopping tagging functions it says my ig acc not in the support region what does it mean by managed client for Hong Kong?
    Appreciate if you would help out.
    Thanks

  • Dear Keto,

    Our team has sent an email to you about this situation, please kindly check!

    Diamond Digital Marketing Team

  • Dear Moliue,

    Our team has sent an email to you about this situation, please kindly check!

    Diamond Digital Marketing Team

  • Dear Jery,

    Our team has sent an email to you about this situation, please kindly check!

    Diamond Digital Marketing Team

  • Hi,

    I have the same situation as the above cases. Connected FB page, catalog and it business account, but it shows my current location is not eligible for the IG shopping function when I apply the function in the Instagram app.

    How can I solve it? Thank you

  • Dear Fung Lau,

    Our team has sent an email to you about this situation, please kindly check!

    Diamond Digital Marketing Team

  • Dear Yung,

    Our team has sent an email to you about this situation, please kindly check!

    Diamond Digital Marketing Team

  • Hi,

    I have the same situation as the above cases. Connected FB page, catalog and it business account, but it shows my current location is not eligible for the IG shopping function when I apply the function in the Instagram app.

    How can I solve it? Thank you

  • Hi! Same problem. Connected fb, created catalogue, have IG business account bunt unable to see the shipping bag icon on the photo.

    Please help

  • Dear Louise,

    Our team has sent an email to you about this situation, please kindly check!

    Diamond Digital Marketing Team

  • Dear Christy,

    Our team has sent an email to you about this situation, please kindly check!

    Diamond Digital Marketing Team

  • Hello,

    I have my IG business account and linked to FB Page. My account is active both in Hong Kong and Taiwan. However, I can set up the IG shopping function. May I know how to solve it? Thanks.

  • Dear Anita,

    Our team has sent an email to you about this situation, please kindly check!

    Diamond Digital Marketing Team

Leave a Reply

Your email address will not be published. Required fields are marked *