開設Facebook Shop (Facebook 商店):幫助小型企業在線銷售

Facebook一直以來都是將你和你所愛的東西聯繫在一起。這意味著朋友和家人,但也意味著產品,品牌和企業。多年來,人們一直在使用我們的應用來購買和銷售東西,從早期的發布一張自行車的照片並附上“待售”的標題,到現在在市場上賣掉你的茶几,再到現在在Instagram上購買你喜歡的品牌和影響者的購物款式。正是那些使用我們的APP的人進行了社交商務。Facebook正在幫助他們把它變成現實。

Mark希望給人們一個地方,讓他們體驗到購物的快樂,而不是購買的苦差事。它們希望幫助小企業適應,讓人們更容易發現和購買自己喜歡的東西。

現在,許多小企業都在掙扎,轉移商店的關閉,更多的小企業希望將其業務搬到網上。Facebook的目標是讓購物變得更加無縫,讓從小企業主到全球品牌的任何人這就是為什麼我們要推出Facebook Shops,並投資於我們的應用程序中的功能,以激發人們的購物熱情,讓網上購物和銷售變得更容易。

介紹Facebook商店

Facebook商店 (Facebook Shop)讓企業可以輕鬆地在Facebook和Instagram上建立一個單一的在線商店,供客戶訪問。創建一個Facebook商店是免費的,也很簡單。通過封面圖片和重點顏色來定製商店的外觀和感覺,以展示他們的品牌。這意味著任何賣家,無論其規模或預算如何,都可以將自己的業務帶到網上,隨時隨地方便地與客戶聯繫。

人們可以在企業的Facebook頁面或Instagram個人資料上找到Facebook店鋪,或者通過故事或廣告發現他們。從那裡,你可以瀏覽完整的產品系列,保存您發現的產品,並下單-可以在企業的網站上,或者如果企業在美國啟用了結賬功能,則無需離開應用程序。

就像客人在實體店中需要向別人求助一樣,在Facebook Shops中,你將可以通過WhatsApp (或Whatsapp Business API),Messenger或Instagram Direct給商家留言,詢問問題,獲得支持,跟踪運送等。未來,你將能夠在WhatsApp ,Messenger或Instagram Direct聊天中查看商家的店鋪,並在聊天中直接進行購買。

Facebook今天開始推出Facebook商店 (Facebook Shop),未來幾個月內會有更多廣泛的應用。您可以在這裡了解更多關於我們如何在創建商店時考慮到隱私問題的信息。

它在整個應用中投資開發Instagram商店,實時購物等功能,這些功能將與Facebook商店進行整合,幫助客戶發現他們關注的產品,讓購買變得更加容易。

Instagram商店:發現產品和品牌的新場所

今年夏天,從美國開始,Facebook將推出Instagram Shop,這是一種在Instagram Explore中發現和購買自己喜歡的產品的新方式。你可以從@shop的系列中獲得靈感,瀏覽你最喜歡的品牌和 創作者的作品,按美妝和家居等類別進行篩選,並在一個地方購買你喜歡的造型。今年晚些時候,Facebook將在導航上方增加一個新的商店選項卡,讓您輕鬆 一按即可進入Instagram商店。

實時購物功能 (Instagram Live Shopping)

長期以來,人們一直在Facebook的應用程序上使用實時視頻來展示產品,從鞋店宣布新的運動鞋到美容師試戴不同的口紅,人們都在使用實時視頻來展示產品。現在,Facebook正在讓實時購物變得更加方便。不久之後,賣家,品牌和創作者將能夠在上線前將其Facebook Shop或目錄中的產品打上標籤,這些產品將在視頻底部顯示,人們可以輕鬆點開了解更多信息 併購買。實時購物 (Live Shopping, 亦即內地所謂的「網紅帶貨」 )已經開始在Facebook和Instagram上的企業中進行測試,未來幾個月內會更廣泛地推廣。

將會員計劃連接到您的Facebook帳戶

Facebook還在測試如何讓客戶更容易地在你所愛的企業獲得獎勵,讓客戶可以將你的忠誠度計劃(如當地咖啡館的積分計劃)與你的Facebook賬戶連接起來。你將能夠輕鬆查看 和跟踪你的積分和獎勵。而且Facebook shops正在探索如何幫助小企業在Facebook商店上創建,管理和浮出水面的忠誠度計劃。

20 Comments

  • I have linked up IG and FB business page and set up product catalogs and FB pixels. It seems I have done all requirements of IG shopping function. Unfortunately, I still can’t apply for shopping function.

  • Dear Stella,

    Our team has sent an email to you about this situation, please kindly check!

    Diamond Digital Marketing Team

  • I have the same problem too! I have been the admin of a page and also the admin of its business manager, catalog done but it said I am not the admin…and doesn’t meet the requirement…

  • Dear SSL,

    Our team has sent an email to you about this situation, please kindly check!

    Diamond Digital Marketing Team

  • I have set up FB page in Shopping template and IG business account; but when I have tried to link up IG to the Catalog, it said that “Commerce Manager account’s checkout style is not supported”….

  • Dear YC,

    Our team has sent an email to you about this situation, please kindly check!

    Diamond Digital Marketing Team

  • “IG Commerce Manager account’s checkout style is not supported”
    Could you please help to to solve the problem?
    Many Thanks!

  • Dear Kate,

    Our team has sent an email to you about this situation, please kindly check!

    Diamond Digital Marketing Team

  • I have set up FB page in Shopping template and IG business account; but when I have tried to link up IG to the Catalog, it said that “Commerce Manager account’s checkout style is not supported”….

  • “IG Commerce Manager account’s checkout style is not supported”
    Could you please help to to solve the problem?
    Many Thanks!

  • Dear Mayte,

    Our team has sent an email to you about this situation, please kindly check!

    Diamond Digital Marketing Team

  • Dear Little,

    Our team has sent an email to you about this situation, please kindly check!

    Diamond Digital Marketing Team

  • I have set up FB page in Shop and IG business account; but when I have tried to link up IG , it said that “Commerce Manager account’s checkout style is not supported”….

  • when I link up my IG to the FB Catalog, it said Commerce Manager account’s checkout style is not supported.

    Can you help to solve this?

  • Hi there
    when I link up IG to the FB Catalog, it said “Commerce Manager account’s checkout style is not supported”

    Can you help to solve this?

    Thank you

  • Dear Alex,

    Our team has sent an email to you about this situation, please kindly check!

    Diamond Digital Marketing Team

  • Dear Alex,

    Our team has sent an email to you about this situation, please kindly check!

    Diamond Digital Marketing Team

  • Dear Joe,

    Our team has sent an email to you about this situation, please kindly check!

    Diamond Digital Marketing Team

  • Dear T,

    Our team has sent an email to you about this situation, please kindly check!

    Diamond Digital Marketing Team

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